Venue Spotlight – Lord Alfred Hotel
We love getting to know a venue’s team, and enjoy utilising their now modern facilities as we teach our enrollees hands on, practical Bar Skills. We also like to celebrate the rich history of our heritage venues. The Lord Alfred has stood proud and grand on the Corner of Caxton Street and Petrie Terrace since 1868, and is a much-loved Brisbane icon.
The Lord Alfred Hotel Today
While still in the hands of Bond Corporation, an article featured in the Courier Mail September 2020 unveiled the plans for a bold facelift including an eight story office tower adjoining the building, complete with a rooftop bar overlooking Suncorp Stadium and Brisbane River.
The Hotel was acquired by Hallmark Group in November 2020 and we look forward to learning of their plans for the future.
Rich History of the Lord Alfred Hotel
The License changed hands many times over the next two decades, to many colourful characters. One Catherine Jorgensen held the license for 18 years before having it stripped for a string of unlawful Sunday liquor trading offences in 1906. This would not have occurred if ITS was around to give Ms Jorgensen comprehensive RMLV training.
The Prince Alfred Rebuild
Changing hands through the Decades
Castlemaine Brewery long before XXXX
When George Gray died in 1924 the Prince Alfred was passed to Castlemaine Brewery and several alterations were made throughout the 1950’s and 1980’s. Bond Corporation acquired Castlemaine Brewery, and thus the hotel in 1986. The hotel was renamed the Lord Alfred, and then the Hotel LA. The rest is, well…history!
The Lord Alfred Hotel today is a work of modern art that has been carefully restored with much consideration to its historic relevance. Here’s cheers to another 150 years of successful trade.